Who Does SEO? Google, That’s Who

Each week, thousands of experts share their views on stocks, bonds, ETFs and more.Zacks.com brings to you 18 Top Analyst Recommendations every week. Follow these experts and well-known contributors in the Special Matters space. They’ll keep you ahead of the curve. Click here to get your free two-week trial today! Creator of the #1-ranked Facebook Ads training, Don White, shares his expertise in the form of tips and tools, including the techniques he uses to measure return on ad spend. White makes clear how he can find the hidden gems in the latest Facebook Ads and much more!


"We as a company spend a lot of time thinking about search engine optimization, or SEO.”

Erik Windisch, CEO, Mainstreet On Demand Webinar: Ultimate Guide To SEO Tweet this Tweet Welcome to On Demand Webinar #8 hosted by Mainstreet Marketing. Every week we host a new webinar. Here is our full line-up. If you are interested in sponsoring On Demand Webinar #8, please contact our sponsorship team. This week, we have Erik Windisch, CEO of Mainstreet Marketing. He shares the Top 5 Keywords for SEO, in a recent research report, with guests Russ Moore, DigitalMarketer.com; Lee, Susan (itme515) B.Q., Erehwon / Portrait Photography; and David Kavensky, PortraitPhotography.com. It was an exciting discussion, where Erik and Russ Moore connected on why keywords are so important. According to Erik: “Keywords are the gateway to your customer. The key to a quality website is quality content. The keyword engine is your customer. It’s the most important tool in the toolbox. It’s what gets your customers there.”

1 – You Need to Keep Up With Google Updates

The biggest factor that impacts your results is how quickly you can keep up with Google updates. For example, you want to be able to automatically update your campaigns and website URLs to point to any of the hundreds of alternative domain names that the Googlebot can see. More importantly, you want to make sure that you’re able to quickly update your website to the latest version of any Google Search terms that are generated from your search engine queries. You can’t do that if you are running the same URL over and over again. To make sure you’re always keeping up with what Google is doing, install the Google Toolbar or use the Google Updates widget (also linked below) on your website.


2. Google Has Over 7,000 Websites that it Uses for Marketing – And They Don’t Get Special Treatment in Search

Results Former Google Employees Say Their Company Is Literally Playing God with Users’ Personal Data Google Is Closing in On a Google+ Bug That Has Expectedly Affected Almost 500,000 Users Or, was there? Yep. But, we sure weren’t telling them that. Here is an epic email, which in the newsletter process was going to get lost in the maelstrom of daily communications we get from our community of customers, advertisers, and other constituents. We hope you find this as interesting and helpful as we did: * * * Steve Shankar: It's clear that Google’s reputation has taken a hit over the past week. And, like many others, I am experiencing high anxiety over what’s happened. What was most interesting to me as I read this, is that, even with the evidence to back this up, there is some disagreement over whether or not Google is in the right here. There is much disagreement over what's in the right and wrong here.

3 – You Don’t Have to Know Everything About SEO to See Improvements.

I don’t mean to shock you, but there are a bunch of not-so-intuitive ways you can get backlinks. They’re often ways you won’t find in your research tools or in the how-to guides you find on the web. In short, they’re not the obvious ways that Google likes. You need to dig through a couple of directories. Ask a bunch of entrepreneurs. Pay attention to the ads you’re exposed to. In the meantime, let’s talk about some ways you can link to a product and get backlinks in an efficient way that also works with Google.

4 Don’t be Afraid to Mix Things Up

One of the best things about being part of a massive community is being able to experience new things with a wide variety of people. While it can be great to find some familiarity in the same locations, going to familiar haunts can be a great way to get a sense of the community you’re a part of. For example, if you find a particular social group to be incredibly active at the local coffee shop, this is one of the best places to check out and maybe even find your own social group. While you don’t want to simply try to make friends in every social group in every place you visit, don’t be afraid to branch out and try new social situations. You’re going to be a part of a new community, so it’s not going to do you any good if you don’t make new friends!